The Bachelor of Science in Business Administration Major in Marketing Management is a degree program designed to provide students with a strong foundation in marketing concepts and principles. It equips them with the knowledge and skills necessary to manage marketing activities in business organizations, succeed in the dynamic and competitive field of marketing, and make strategic marketing decisions that drive business growth.
It proudly stands as the first recipient of the esteemed IACBE Ambassador Award.
This recognition was bestowed by the global accreditor of business schools, the International Accreditation Council for Business Education (IACBE), in recognition of OLFU-CBA’s dedication to enhancing business education and fostering meaningful connections within the industry.
Level IV Accreditation for Bachelor of Science in Entrepreneurship given by the Federation of Accrediting Agency of the Philippines (FAAP)
A myriad of Professional Memberships in International and Local Business and Accountancy Organizations including the International Accreditation Council for Business Education (IACBE)
Offers a well-curated curriculum that allows its students to obtain another diploma in International Business under the Australian Qualifications Framework (AQF)
Broadens students' career horizons
OLFU Facilities
Accreditations
IACBE Accreditations
IACBE ACCREDITATION
The College of Business and Accountancy at Our Lady of Fatima University has received specialized accreditation for the following business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. The IACBE grants accreditation for business-related and accounting programs that are equivalent to an education at the U.S. post-secondary degree level. Locations and delivery modes for program offerings are at the sole discretion of the Member.
Business Programs
Bachelor of Business Administration with a concentration in Marketing Management
Bachelor of Business Administration with a concentration in Banking
Bachelor of Business Administration with a concentration in Operations and Supply Chain Management
Institution Name: Our Lady of Fatima University
Business Unit(s) included in this report: Business Administration
Academic Period Covered: SY 2024-2025
Date Report Posted
PROGRAM
MEASURE
TARGET
RESULT
Bachelor of Science in Business Administration Major in:
Marketing Management
Employment Rates
90%
92%
Banking
Employment Rates
90%
92%
Operations and Supply Chain Management
Employment Rates
90%
94%
Calculations for Measures
MEASURE
DESCRIPTION AND HOW IT WAS CALCULATED
Employment Rate
The Employment Rate, identified as Key Performance Indicator (KPI #4) of the University, measures the extent to which graduates are able to obtain gainful employment within a specified period after graduation. This indicator reflects the effectiveness of academic programs in preparing graduates for employment and industry engagement.
GRADUATE EMPLOYMENT RATE. The Graduate Employment Rate is calculated as the ratio of the total number of graduates who obtained gainful employment within two (2) years from graduation to the total number of graduates for the reference cohort.
For the March 2024–2025 Annual Strategic Planning Review, the reference cohort is Batch 2022 graduates. Employment data for this cohort was collected over a two-year tracking period, ending in December 2024. The consolidated results served as a key input for the Strategic Planning Presentation of the respective colleges and programs.
ALUMNI EMPLOYMENT SURVEY. Graduate employment data were gathered through the Alumni 2022 Graduate Employment Survey, administered via a Google Form developed by the Alumni Affairs Office (AAO) in coordination with the University Council for Quality Management (UCQM). The survey was distributed to each college or program, which then disseminated to their respective Batch 2022 graduates.
DATA ACCESS. Access to raw survey data is restricted to the AAO and UCQM to ensure data integrity, confidentiality, and compliance with institutional data governance protocols. These offices are responsible for data consolidation, validation, and analysis. Processed results and summary reports were officially transmitted to the respective colleges and programs.
The role of each college or program is limited to providing the official contact list of Batch 2022 graduates, including the full name and personal email address, to facilitate accurate survey distribution.
SCORING. The following is the scoring of the employment rate: Give a score of 1 (if employed), and 0 (if unemployed)
Example A: Total graduates=100; 100 employed, 0 unemployed. ER=100/total Grads x 100=100%
Example B: Total graduates=100; 50 employed, 50 unemployed ER= 50/Total Grads x 100=50%
Scoring
Scale
5 to 81 – 100%
4 to 61 – 80%
3 to 41 – 60%
2 to 21 – 40%
1 to 1 – 20%
Career Opportunities
Brand Management
Sales Management
Advertising and Promotions
Sales Management
Digital Marketing
Advertising and Promotions
Digital Marketing
Internally, the OLFU College of Business and Accountancy (CBA) reports an impressive 94% employability rate among its graduates, highlighting the institution’s commitment to producing career-ready professionals.
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